What’s a left without a right?

Agency: Amsterdam Worldwide
ROLE: Account / Project Manager

Asics decided to do something unorthodox with their “Left and Right” campaign. With a theme asking the question, “What’s a left without a right”, ten bloggers worldwide were each sent a mysterious model kit created by Freedom of Creation. Breaking away the plastic structures, they were left with two mis-matched 80s inspired model ornaments, motivating them to find their other halves. In the process the online personalities would transcend language and networks to complete the puzzle and find the other half to their figure in a virtual treasure hunt generating awareness and exposure throughout the sneaker community.

Full case video below: