MINI – Hyperdrive
ROLE: Senior Production Manager Agency: AKQA Amsterdam
To promote the launch of the New 5-door MINI, AKQA created the MINI Hyperdrive Challenge.
The team produced a global digital campaign for the launch. The experience puts the player into the driving experience and challenges them to guess which city they are driving through in a fast-paced interactive game.
The team delivered the concept, strategy, design and build of the interactive experience, as well as the web build and launch assets around the experience. Footage was shot in 10 cities around the world for the game and the campaign was rolled out to 25 localized markets worldwide.
MINI – Hyperdrive Campaign
CLIENT: MINI Global
ROLE: Production Manager