Foot Locker – Motorsport

“From the Track to the Streets”

ROLE: Senior Producer / Art Buyer / Casting
Agency: Vice Virtue

For Foot Locker’s collection of motorsport inspired sneaker and apparel collection the Virtue team bridged the two worlds of street fashion with professional racing for the campaign, “From the Track to the Streets”. The collection was shown through the dual facets of motorsport inspiration in styling and environment. The print campaign also included gifs and video content and lived through print, OOH, online and social in the same split level layouts and tagline throughout.


Photographer: Dan Regan
Stylist: Imruh Asha
Videographer: Arthur Couvat

Creative: Virtue Amsterdam

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