ROLE: Creative Development / Casting / Senior Producer AGENCY: Vice Virtue
Vice Virtue concepted and developed a campaign for Foot Locker around their summer 2019 festival season collection.
The concept involved creating and curating a music festival in London named “NXT UP”, hosted by well-known grime rapper Yizzy, showcasing up and coming international talent.
The campaign included a live event, x3 films, lifestyle and event photography as well as a retail print shoot.
Director: Chris Read Photographer: Sophie Hemels Still Photographer: Nawel Odin Stylist: Tirino Yspol Creative: Virtue