Foot Locker

“Festival Drop”

ROLE: Creative Development / Casting / Senior Producer
AGENCY: Vice Virtue

Vice Virtue concepted and developed a campaign for Foot Locker around their summer 2019 festival season collection.

The concept involved creating and curating a music festival in London named “NXT UP”, hosted by well-known grime rapper Yizzy, showcasing up and coming international talent.

The campaign included a live event, x3 films, lifestyle and event photography as well as a retail print shoot.


Director: Chris Read
Photographer: Sophie Hemels
Still Photographer: Nawel Odin 
Stylist: Tirino Yspol
Creative: Virtue

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